7. Pillar

As part of the ongoing measures against the spread of the Covid-19 disease, we continued our plan of three priorities for the protection of health, safety and business. The first of these was the protection of the health of our employees, including customers. However, it was not only about protective equipment, working from home, but also about protecting the jobs/employment of all our colleagues.  The second priority was to support hospitals and other organisations that are helping to cope with the pandemic. The third priority was our direct involvement in volunteer activities.

We supported tornado-hit villages in Moravia through a financial donation to the Red Cross in the amount of one million Czech crowns. Here, half of the donation was paid by Coca-Cola HBC and half by The Coca-Cola Company. In addition, half a million Czech crowns worth of our drinks went to the venue. Volunteers from among our employees also helped directly on site.

In cooperation with the Red Cross, we organised a project of 50 places for a good deed, for which the Red Cross awarded us a prestigious prize for the support of humanitarian activities. The project focused on providing first aid courses. During the 50 places for a good deed event, around 500 employees from the social services of the non-profit sector received training. In Czechia, the courses took place at thirty locations providing services to more than 2,500 clients. In Slovakia, there were 20 locations with more than 1,500 clients.

549 volunteer hours 

Our employees also volunteered in 2021. They helped within volunteer associations, developed young people or lent a hand to work directly at sites of natural disasters.  

Teribear once again moved Prague and other locations 

The already traditional charity run Teribear moves Prague was again transferred to the virtual space and thanks to this to all corners of the world. Yes indeed, other countries shared in the run as well. We are very proud that our employee, Milan Holuška, completed the longest run – 704 km.

Drinks worth 8 million to food banks 

We engage in long-term cooperation with food banks in Czechia and Slovakia. In 2021, we delivered drinks worth more than 8 million Czech crowns to those in need. 

We, too, shine for Firefly 

We are a traditional partner of the Světluška Endowment Fund of Czech Radio. We participate in Night Runs, deliver drinks to Café POTMĚ and provide refreshment to the performers of the Benefit Concert.