Creating and sharing value

Our business model is at the heart of everything we do.

It defines the activities in which we take part, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

  • Human: our people
  • Natural: water, energy and other natural resources
  • Social and relationship: including our reputation and our ability to earn and maintain the trust of key stakeholders
  • Financial: all funds, whether obtained through financing or generated from operations or investments
  • Intellectual: including our brands and brands we license as well as proprietary technology, standards, licences and processes
  • Manufactured: equipment and buildings

 

317 m

litres of beverages sold in the Czech Republic and Slovakia in 2018

40000

Czech and Slovak customers served in 2015