Relationship with The Coca‑Cola Company

We bottle and sell the beverages of The Coca-Cola Company exclusively in our 28 markets.

We also partner with other beverage businesses such as Monster and Brown Forman to sell their products in our markets.

How our partnership with The Coca-Cola Company works

The Coca-Cola Company owns, develops and markets its brands with the end consumer. We are responsible for producing, distributing, and selling these beverages. We work together to ensure that we have the right portfolio for our markets and to ensure excellent, efficient execution.

We buy concentrate from The Coca-Cola Company under an incidence-based pricing model. We also share marketing costs and responsibilities; The Coca-Cola Company undertakes marketing to consumers while we take responsibility for trade marketing to our customers.

Coca‑Cola HBC is a bottling partner of The Coca‑Cola Company and a member of the Coca‑Cola system, the most extensive soft drinks distribution system in the world.

The Coca‑Cola Company and its 300 bottling partners – including Coca‑Cola HBC – together make up the Coca‑Cola system. The system creates value for both customers and consumers, which makes it unique among businesses.

The sustainable growth of the whole system depends on the shared values and goals of The Coca‑Cola Company and its bottling partners, as well as on the collaboration and support that exists between all parties.

How we work with The Coca‑Cola Company

The Coca‑Cola Company is the world's largest beverage company and operates in more than 200 countries. Its brands include four of the world's top five non-alcoholic sparkling drinks: Coca‑Cola, Coca‑Cola Light (diet Coke), Sprite and Fanta.

We combine the insights, resources and experience of The Coca‑Cola Company with our own expertise in bottling, distribution and sales. We’ve been creating value together for over 60 years.


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Meeting demand

Coca‑Cola HBC Head Office, in Brüttisellen, Switzerland Coca‑Cola HBC Head Office, in Brüttisellen, Switzerland

As a bottling partner we are responsible for meeting this demand through manufacturing, packaging, distributing and merchandising the finished branded soft drinks to customers, who then sell the products to consumers. We are also responsible for customer marketing and outlet execution.

Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola Company, with annual sales of more than 2 billion unit cases across 28 countries and three continents, serving a population of approximately 595 million people.