Community

Community

Our strategic priority is to be a good neighbor and contribute to the quality of life in local communities.

We provide aid wherever it is needed

000144_05_002225 000144_05_002225

Whenever a natural or man-made disaster strikes, we are quick to help. In 2023 our drinks helped, for example, during flash floods around Rožňava in Slovakia or at summer camps for young Ukrainian refugees. Our main partner in this effort is the Red Cross in the Czech Republic and Slovakia.

We donated a record 530,000 litres of beverages to food banks in 2023. These were worth CZK 9 million at depreciated prices. Their commercial value was three times higher. This strategic partnership allows us to help those in need while minimising food waste.


Volunteering

Sbirka pro Pontis Sbirka pro Pontis

We have committed that 10% of our employees will volunteer in their working hours every year. Volunteer activities include expert volunteering as part of lectures at schools and mentoring of student companies, co-organization of charity events, material collections or community cleanups. Employees also use a grant program, thanks to which they can support community events that they organize in their spare time with a drinking regime.


We want to be a good neighbour

Pochod Prahou 14 Pochod Prahou 14

We are in touch with the management of the Prague 14 municipal district mainly through representation on its Public Involvement Board. The most frequently discussed issues here are the joint sustainability strategy of the district within the framework of Agenda 21. In addition we have long co-organised various community events with Prague 14. These include, for example, a march through Prague 14, during which residents can visit the premises of our production plant.

We contributed to the community life in Prague 14 through communication with leisure associations such as Stop Zevling or the Friends of Hostavice. 

In Teplice nad Metují we are in direct contact with the municipality and we are traditional partner of their International Climbing Film Festival. 


NGO partners

Svetluska Svetluska

Among our key partners that we regularly support are Světluška, the Jedlička Institute Foundation, the Mother and Child Institute, the Ronald McDonald House, the Red Cross, Smile as a Gift or the Tereza Maxová Foundation for Children. Annually, we support over 200 community and charity events with our drinks. We also do not forget the traditional support of the LGBT+ community.