Whenever a natural or man-made disaster strikes, we are quick to help. In 2023 our drinks helped, for example, during flash floods around Rožňava in Slovakia or at summer camps for young Ukrainian refugees. Our main partner in this effort is the Red Cross in the Czech Republic and Slovakia.
We donated a record 530,000 litres of beverages to food banks in 2023. These were worth CZK 9 million at depreciated prices. Their commercial value was three times higher. This strategic partnership allows us to help those in need while minimising food waste.