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Current Site: Czech Republic and Slovakia
Site Selector
Current Site: Czech Republic and Slovakia
Our premium spirits business is a strategic category in our 24/7 portfolio and offers solutions for every responsible drinking occasion.
Premium spirits in Coca-Cola HBC CZ/SK help us accelerate the growth of our non-alcoholic brands, as we can strengthen relationships with our customers through the activation of mixed drinks. We provide comprehensive solutions and develop important consumption opportunities for adult consumers, both in HoReCa and retail.
We rely on our strategic relationships and agreements with our premium spirits partners:
In 2018-2021, we were the exclusive distributor of Cinzano, Aperol and Bulldog Gin in CZSK.
In 2019, we became the distributor of Edrington (The Famous Grouse, The Macallan, Brugal, Higland Park brands). Today, our flagship premium rum is Brugal 1888.
In 2022, Coca-Cola HBC CZSK became the exclusive distributor of premium alcohol brands from Bacardi-Martini for the Czech market, the largest privately held spirits company in the world.
In 2023, Coca-Cola HBC became the owner of the Finlandia brand and we also took over the distribution of all types of Finlandia beverages in all our markets.
Our Responsible Marketing of Premium Spirits Policy sets out the framework applicable to all our marketing activities relating to the premium spirits products that the company distributes, including but not limited to sales activities, merchandising, marketing and promotional activities, brand website development and content, electronic communications and digital media, product placement and sponsorship, and labeling and packaging. This policy applies to all of our markets where we distribute premium spirits and is strictly enforced by our employees and third parties involved in marketing premium spirits to ensure that Coca-Cola HBC’s high standards, core values and social responsibility commitments are applied to their operations.