Markéta Pavelková has become the new HR Director of Coca-Cola HBC for the Czech Republic and Slovakia. She will contribute her extensive experience to the development and professional growth of nearly a thousand employees

Markéta Pavelková joins Coca-Cola HBC after more than 11 years in senior HR positions. She has led key organizational initiatives and talent management at companies such as Ahold and Makro/Metro.

Markéta Pavelková Coca Cola HBC Markéta Pavelková Coca Cola HBC

Prague, 25 August 2021 - Coca-Cola HBC has a new HR Director for the Czech Republic and Slovakia, effective 2 August 2021. She is Markéta Pavelková, who previously managed human resources for the wholesale company Makro Cash & Carry in the same region.  She has extensive professional experience in various areas of HR, ranging from talent management and acquisition to training to the comprehensive cultural transformation of a company in line with its long-term strategies.

Markéta Pavelková has been working in HR for almost 15 years. She launched her professional career after graduating in Philology at the University of Pardubice with leading technology company Delphi, which mainly develops and supplies components for the automotive industry. Subsequently, she worked for five years as an HR manager at the headquarters of the Ahold retail chain, where, among other things, she prepared and implemented new leadership programs for branch teams and participated in the integration of employees after the major acquisition of 49 Interspar stores.

Ms. Pavelková joins Coca-Cola HBC after five years at wholesale company Makro Cash & Carry, where as HR Director for the Czech Republic and Slovakia, she played a key role in driving the company's cultural transformation in line with the new corporate strategy, goals and values. She introduced new methods of cooperation to a total of 4,500 company employees. She also led the redesign of the commercial departments to ensure proper attention and focus on customer needs. In a highly competitive labor market, she implemented creative solutions to ensure the timely recruitment of 500 employees for the newly built distribution center in Prague. Under her leadership, Makro has been named the Czech Republic's Retail Employer of the Year for three consecutive years.

“I like to say that the people who are part of the Coca-Cola system are the secret ingredient to our company’s success. That’s why I am very pleased that Markéta has joined us. Not only has she become an important part of the inspiring and inclusive environment in which we all operate, but her extensive HR experience will contribute to the development and professional growth of each of our employees,” said Dan Timotin, CEO of Coca-Cola HBC Czech Republic and Slovakia.

"Given my previous experience in retail and wholesale companies, I have a great respect for all the people at Coca-Cola HBC who are able to provide daily beverage service to millions of customers, in addition to such a wide range of top-quality products. The opportunities for career development here are enormous and I will do my utmost to ensure that all our leaders and colleagues feel strongly supported in fulfilling their potential, ambition and talent," says Markéta Pavelková, HR Director for Coca-Cola HBC in the Czech Republic and Slovakia. 


Behind the Bottle, one step closer to Coca-Cola

During the pandemic, Coca-Cola HBC has embarked on a brand new project, launching its own videocast and podcast in early August to introduce viewers and listeners to its business. “If you are interested in marketing or are a fan of sales tactics or topics related to sustainable business, then the Behind the Bottle videocast and podcast is perfect for you,” says Markéta Pavelková, the new HR Director. Those interested have a step-by-step opportunity to learn more about one of the most successful fast-moving consumer goods companies and learn the secrets of its success.  The newest episode with General Director Dan Timotin is here. Other podcasts are available on YouTubeSpotifyApple Podcasts and Google Podcasts.