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Current Site: Czech Republic and Slovakia
Site Selector
Current Site: Czech Republic and Slovakia
A product of the highest possible quality to provide refreshment to our consumers is a key tool in fulfilling our mission. With our consumers, we experience everything they are interested in, support their active lifestyle and try to offer them drinks that meet their ideas of a balanced drinking regime. Therefore, in 2021 as in previous years, we reduced the proportion of sugar in our drinks and paid attention to our obligations of responsible marketing and sales.
In 2021, we recorded 10 fewer consumer complaints than in 2020. There were only 18 of them.
One in five Coca-Colas sold in 2021 was Zero.
Sold drinks in low-calorie variants
Almost a quarter of the portfolio is ZERO
Our consumers have the option to choose a sugar-free alternative in every product line of soft drinks. In 2021, the share of sugar-free drink sales in relation to the entire portfolio was 22.4%. In 2020, it was 21.9%. So we haven't reached a full quarter yet, but low-calorie variants are a very important line of our innovation. The 2021 Christmas edition with orange and vanilla flavours is Zero.
We commit to responsible marketing through our membership of the European Beverage Association UNESDA and adhere to the following voluntary commitments: We do not market to children under the age of 13; we avoid direct advertising to children in order to convince their parents to buy our products. Furthermore, we do not offer sweetened lemonades, iced teas or energy drinks at primary and secondary schools. Our coolers in schools do not carry any advertising of drinks, their stickers are neutral and only encourage drinking.
We have been using Evolved Nutrition Labelling on our products since 2018, and we are still among the exceptions on the Czech and Slovak markets. Our consumers know precisely, easily and without long research which product to choose and include in their diet based on its composition.
Martin Staněk QFS/QSE Governance Manager
We believe that people should easily find clear nutritional information on all our packaging. Labels on drinks therefore clearly state the content of calories, sugars, fats, saturated fats and salt, both in absolute values and in percentages of daily intake. This data is shown on individual packages as a proportional part of a healthy diet and helps consumers understand the exact share of a particular drink in their daily intake of energy (calories) and sugars.