In 2018, we progressed along our path to becoming a 24/7 company that offers all types of beverages for all occasions. The heart and centre of our business are consumers and customers, and we do everything to ensure that we are able to offer beverages that interest people and respect their lifestyle. For the first time in the history of our company, we began distributing premium alcoholic drinks to our customers. At the beginning of 2018, we entered into a partnership with the Gruppo Campari, and at the end of the year with the Edrington group.
We made significant progress in our investments and in modernising our plant in Prague – Kyje. On the occasion of the 25th anniversary of the establishment of the production plant, we launched two new production lines in the presence of distinguished guests. One such line is a unique aseptic line for manufacturing sensitive beverages free of preservatives, such as our plant-based beverages AdeZ. We were the first in the entire Coca‑Cola HBC Group to start making those beverages, and we export them to 10 countries.
Our team’s work and results were rewarded by experts across many fields throughout the year. Our campaigns linked to the Olympic Games and Superstar won us the Effie and Flema awards. Our summer campaign, continuing in the effort to realise the greatest possible localisation and get close to Czech and Slovak Consumers, earned the Popai award. At the end of the year, experts from the sphere of sustainability rewarded our approach to water management, with a golden certificate for a TOP responsible company in the sphere of the environment.
Throughout 2018, we carried on with our flagship community programme “To dáš!” established under the Youth Empowered group initiative. With our strategic partner, the Tereza Maxová Foundation, we invited another important partner to the project – ICF – International Coach Federation. At the end of the year, we also launched a pilot of the project in Slovakia.
At the end of 2018, our group set sustainable development objectives for itself, this time through to 2025. We divide the objectives into the following pillars – emissions reduction, water reduction and stewardship, the World Without Waste initiative, sourcing, nutrition and further reduction of the sugar content of our beverages, and last but not least, our people and their communities
As an employer, we continued to strive to offer a work environment that inspires people and fosters personal growth, the acquisition of new knowledge and skills. A work environment that can appreciate speed and flexibility, and where diversity of views and opinions is always welcome.
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