NEMIROFF - THE BEST VODKA OF THE YEAR 2021 IS FINALLY REPRESENTED HERE IN THE CZECH REPUBLIC ! COCA-COLA HBC CZ/SK WILL BE ITS DISTRIBUTOR ON THE CZECH MARKET.

Prague, 29 June 2021 - Prestigious magazine The Spirits Business has just announced it as the best vodka in the world for 2021 and it also won the same title at the World Vodka Awards in 2018. For a long time it has been in the world TOP 10 of Vodkas and belongs to the TOP 3 in the Duty-Free category. In total it has collected more than 90 prestigious international awards, where it has been highly praised for its quality and superior taste. It can be found in 80 countries around the world, a list to which the Czech Republic has just been added. The official and exclusive distributor of the premium vodka Nemiroff will be Coca-Cola HBC CZ/SK for both the Czech and Slovak markets.

"We are very pleased about the conclusion a cooperation agreement with Nemiroff and we believe that it will please all lovers of this traditional and highly valued vodka, which until now has been very difficult to find on the Czech market. The addition of Nemiroff vodka to our portfolio is an important step on our journey to becoming a complete 24/7 beverage partner for our customers, providing a comprehensive range of quality beverages for every occasion of the day,” states Pantazis Delkis, Commercial Director for Coca-Cola HBC CZ/SK, whose portfolio of premium spirits already includes the ultra-premium rum Brugal 1888.

"Nemiroff is a premium quality vodka brand that has been officially produced in Ukraine for more than 150 years. However, written records of the Nemyriv distillery date back to 1752, when it was a favourite supplier of the Tsar’s imperial court, and we are very pleased that we can now offer it to our customers," says Petra Fialová, trade marketing manager for Coca-Cola HBC. In 1872, the distillery was renovated and Countess Maria Sherbatova, who replaced the traditional alcohol distilled from potatoes with high-quality wheat alcohol, perfected the brand's secret recipe.

The basis for the extraordinary taste of Nemiroff is the purest 100% spring water from Podillia - the land of 1,000 lakes and artesian springs, which undergoes natural mineral filtration. All the ingredients and aromatic substances used - fresh herbs, plants and honey, are also 100% natural. Nemiroff Vodka does not contain glycerol. Thanks to sophisticated filtration with precious metals such as silver or platinum, the drink is enriched with ions that give it a refined, balanced and somewhat noble taste.

In late 2018, Nemiroff, which was already a long-time partner of boxing, signed a strategic partnership with the Ultimate Fighting Championship to become an official partner of the UFC. In the same year the company underwent an expansive rebranding program focused on the premium segment of the market. The bottle was given a smoothed square shape and the new logo featured a stylized wing as a symbol of indomitable spirit. As a celebration of the partnership with UFC ten unique cocktails were created by the best American barmen.

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PR TIP: Nemiroff - Premium Ukrainian vodka with a 150 year tradition for men with a strong character and fighting spirit. Official partner of UFC.

Winner of the Best Vodka in the World at the 2018 World Vodka Awards, it has long been one of the world's top ten vodkas and one of the top three in the Duty-Free category. In total it has collected more than 90 prestigious international awards, where it has been highly praised for its quality and superior taste. Nemiroff Vodka is produced from artesian springs and 100% natural ingredients, and does not contain glycerol.

Available in 0.7l and 1l bottles: Nemiroff Original – 299 CZK (0,7l), Nemiroff DeLuxe – 429 CZK (0,7l). Lovers of flavoured vodkas can also choose between Bold Orange and Honey Pepper.