Mission and values

Our vision is to become the undisputed leader in non-alcoholic drinks in the Czech and Slovak markets.

Perfect serve

Our mission

  • Refresh our consumers
  • Partner with our customers
  • Reward our stakeholders
  • Enrich the lives of our local communities

Our values

At Coca‑Cola HBC, we are committed to six core values, along with their behaviours which support them and shape the way we work every day.

Everything starts with our values; they are the DNA of our company and are essential to our future success.

  • Authenticity: we act with integrity, and do what is right, not just easy
  • Excellence: we strive to amaze, with passion and speed
  • Learning: we listen and have a natural curiosity to learn
  • Caring for our people: we believe in our people, invest in them, and we empower them
  • Performing as one: we believe in the power of working together, contributing in every occasion
  • Winning with our customers: our customers are at the heart of everything we do.

Our values are deeply embedded in our Play to Win strategic framework that aims to deliver superior value every day in community trust, consumer relevance, customer preference and cost leadership.