3. Pillar

COMMITMENTS WITHIN THE WORLD WITHOUT WASTE INITIATIVE

PACKAGING DESIGN

BY 2025

35 %

of recycled materials for our packaging

50 %

of recycled PET across the portfolio in all EU countries

100 %

recyclable packaging

BY 2030

50 %

recycled material for our packaging

50 %

of recycled PET in all CCHBC countries

COLLECTION OF EMPTY PACKAGING

75 %

by 2025, we will help collect and recycle 75% of the bottles or cans we put on the market

100 %

by 2030, we will help collect and recycle every bottle or can we put on the market

Natura and Römerquelle in a 100% recycled bottle  

With the new Natura PET bottle made from 100% recycled material, which we launched at the beginning of 2021, you no longer have to worry about increasing your plastic consumption. Thanks to the unique technology, the bottle is made of already existing PET material and simply does not create additional plastic waste. Voda Natura thus brings a combination of unique spring water and environmentally friendly bottles. Römmerquelle premium water is also filled in a 100% recycled PET bottle.


WE SUPPORT THE BACKUP SYSTEM IN SLOVAKIA AND ITS INTRODUCTION IN CZECHIA


We were actively involved in the design of an advance system for PET and cans in Slovakia. The system has been operating here since the beginning of 2022. Data from other European countries prove that after only a few years of implementation, advance systems can bring around 90% of packaging to recycling. That's why, together with the biggest players on the market, we founded the Backup Initiative in the Czech Republic, and we are promoting the introduction of a comprehensive backup system here as well. The recycling targets not only correspond with our World Without Waste commitments, but also contribute to our commitment to carbon neutrality.

-80%

A can made from recycled material has an 80% lower carbon footprint than a can made from virgin material

-90 %

A recycled PET bottle has a 90% lower carbon footprint than a virgin PET bottle

-95 %

The introduction of a backup system reduces the proportion of loose packaging by 95%


OUR PACKAGING IN NUMBERS


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15.7% recycled material in an average PET bottle 
 
Our long-term goal is to increase the share of recycled content in packaging, especially in PET bottles. Within the entire portfolio, in 2021 we used an average of 15.7% of recycled material in the production of new plastic bottles. That's up 0.4% from a year earlier. In addition, our Natura and Römmerquelle PET bottles are made from 100% recycled materials. 
100% recyclable packaging    
 
All our packaging is recyclable, i.e. usable for further processing. In 2021, for the recycling of our waste, we used participation in the integrated EKO-KOM combined fulfilment system in Czechia, and ENVI-PAK in Slovakia. 
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We continue to make bottles lighter 
 
As part of our packaging policy innovations, we continue with making our packaging lighter. In the previous period, the reduction affected bottles with a volume of 0.5 l; 1.0 l; 1.25 l and 1.75 l. The weight of PET bottles has decreased by 13% on average, and thanks to this, approximately 500 tonnes of plastic waste will be reduced in Czechia and a further 150 tonnes in Slovakia. In 2021, we focused on lightening ADEZ plant-based beverage bottles, which are produced in Prague-Kyje for several markets.
100% share of recycled waste  
 
 At the production plant in Prague, we managed to increase the proportion of recycled waste from 52% in 2009 to 100% in 2021. It is the first time in history that we managed to achieve this efficiency after rounding to two decimal places. In the indicator of the share of produced waste per litre of produced beverage, we went from 22 g/l in 2008 to 7.27 g/l in 2021. In the Natura production plant, we achieved a proportion of only 2.51 g/l. However, in these ratio indicators, the value has moved up by roughly one gram per litre compared to 2020.
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WE HELP CLEAN UP CZECHIA


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Let's clean up Czechia together 

The goal of the Coca-Cola system is to collect and recycle every bottle and can sold by our company by 2030. It is a commitment that cannot be fulfilled from one day to the next, which is why we decided to go out together with other volunteers this year and lend a hand. After our many years of active involvement, we as the Coca-Cola system have become a proud partner of the Clean up Czechia initiative for 2021.

The Jizera River is clean once again 

The Jizera River is a watercourse from whose catchment we obtain water for the production plant in Prague. That is why we are a regular partner of the Clean River Jizera initiative, in which hundreds of volunteers participate and clean the entire 167 km long course of this beautiful river every year. This year, a huge number of young people took part in the cleaning – almost 1,600 children, pupils and students from 10 kindergartens, 13 primary schools and 3 secondary schools. Volunteers from the Water Scouts troop in Mladá Boleslav, the Povodeň scout troop in Benátky nad Jizerou, the scout troop in Turnov, knights of Mnichov Hradiště and Mladá Boleslav and others additionally participated.


WE SUPPORTED THE REKRABIČKA PROJECT


ReKrabička is a backed-up Czech product made of 100% recycled material, in which you can take food home as many times as you want. The product can be used up to 400 times. Coca-Cola HBC reimbursed selected restaurants, bistros and cafés 80% of the costs of the initial purchase of ReKrabička packaging boxes. Together, we helped buy 2,500 of them. In addition, customers also received additional discounts on fees for their rental, replenishment and regular replacement.

 "We try to behave responsibly towards the environment in our establishments. During the last year, due to the pandemic, we operated for many months only through take-out windows and had to give takeaway food to our customers. We were feeling uneasy about the large amount of disposable packaging. The REkrabičky concept of packaging seems like the ideal solution for our family restaurant in Olomouc, the Lobster Family Restaurant, and we plan on using it in our new business, which will open in Olomouc as early as October of this year. Not only is it a functional and ecological solution supporting circularity, but the boxes also seal well and look nice."

Roman Paulus CHEF, GASTRONOMY, LECTURER AND COOKBOOK AUTHOR, WHO WAS THE FIRST CZECH CHEF TO RECEIVE A MICHELIN STAR

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