Prague, 22 April 2020 – starting from May, Patricie Šedivá will be the new External Communication Manager of Coca-Cola HBC CZ and SK. Her main responsibility in this new role will be public relations.
Patricie Šedivá’s task will be to prepare the overall external communication strategy and building, reinforcing as well as developing the company’s relations with the media and other partners. She will also support Coca-Cola’s Public Affairs and CSR activities.
“Patricie has plenty of experience in the field. And I’m confident that her experience and extensive skill set will be exactly what our team needs,” said Petr Jonák, the External Relations Director of Coca-Cola HBC CZ and SK.
Patricie Šedivá has twenty years of experience working for T-Mobile Czech Republic, out of which fifteen years were spent in the communications department. She was responsible for corporate communication, she created and implemented communication strategies, organized thematic events and collaborated with non-profit organizations.
In the past three years, her key responsibilities included external communication and PR for Alza in the Czech Republic, Slovakia and Hungary. She was also responsible for the creation of communication strategies and media plans that matched the company’s goals. Moreover, she was in charge of crisis communication, closely worked with management, business partners as well as state institutions; she organized events for journalists and the media and also operates in the area of societal responsibility.
Last year she won the second prize in the “Best Speaker in the Private Sector” category of the Speaker of the Year contest.