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Almost a quarter of the portfolio Is ZERO 

Our consumers have the option of choosing a sugar-free alternative in every soft drink product line. The share of sales of sugar-free beverages in the entire portfolio is 21.9%. Our plan for 2021 is to get to a 25% share of ZERO products sold from the total volume of drinks sold. Inter alia, this is thanks to the launch of the Natura range of flavoured waters without sugar and sweeteners. 

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We’re responsible to children 

We undertake to perform only responsible marketing through our membership in the European beverage association UNESDA and we will comply with the following voluntary obligations: We do not perform marketing focused on children younger than 12; we avoid advertising directed at children to convince them to get their parents to buy our products. Also, we do not offer sweetened soft drinks, ice teas and energy drinks at primary and secondary schools. Our coolers at schools may not contain any promotion for drinks, their stickers are neutral and only call on people to stay hydrated. 

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Jiří Pražan, Association of Soft Drink Producers 

“Every four years, the World Health Organisation (WHO) organises an HBSC Study (Health Behaviours in School-aged Children) to examine the health and behaviours of school-aged children. The last survey performed in 2018 and published in 2020 confirmed that in 2006 32% of Czech schoolchildren aged 11 to 15 drank soft drinks daily. Since then, the number has fallen to 14%.  The Association of Soft Drinks Producers greatly appreciates the long-term active and thorough compliance with voluntary obligations by its leading member - the Coca-Cola system - concerning responsible commercial practices and marketing for children up to 12 years of age in a school environment. We are convinced that this approach has had a positive effect in the results of the stated study in the Czech Republic.” 

We believe that people should easily find clear nutritional information on all our packaging. Labels on beverages therefore clearly state the content of calories, sugars, fats, saturated fats and salt, both in absolute terms and as a percentage of daily intake. These data are presented on the individual packages as a proportion of a healthy diet and help consumers to understand the exact share of a particular drink in their daily intake of energy (calories) and sugars. 

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